MKTG 3136 - Advertising and Promotional Strategy

Institution:

Columbus State University

Subject:

Description:

Prerequisite: MKTG 3115. Focuses on the importance of promotional strategy and the measurement of advertising effectiveness. Topics include promotional strategy, media planning and strategy, advertising, sales promotions, public relations, personal selling, and direct marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbusstate.edu

Phone Number:

(706) 507-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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