MKTG 4185 - Marketing Management

Institution:

Columbus State University

Subject:

Description:

Prerequisites: Senior Standing, MKTG 4135, and at least 6 semester hours of MKTG coursework not to include MKTG 4899. A marketing capstone course which integrates the concepts taught in the 3000 level marketing courses. The focus of the class is on the marketing functions from the point of view of the marketing manager. Topics include market segmentation and product differentiation, competitive analysis and product positioning, market measures and forecasts, product and brand management, pricing and distribution strategies, promotional strategy, and international marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbusstate.edu

Phone Number:

(706) 507-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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