BUS 306 - Advertising Strategy

Institution:

Wesleyan College

Subject:

Description:

Goal To investigate the underlying ideas, principles, and concepts used by management of a business to inform consumers of the availability of and attributes of products and services. Content Study of advertising background and theory, with an emphasis on different types of advertising media available. Practical application of these concepts by creating advertising cases. Taught Spring. Credit 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wesleyancollege.edu

Phone Number:

(478) 477-1110

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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