BUS 303 - Principles of Marketing

Institution:

Wesleyan College

Subject:

Description:

Goal To understand the basic marketing functions product policy, pricing, advertising, selling, distribution, and marketing research, and to apply them to practical marketing problems. Content The examination of the "4 P's" of marketing-product, price, promotion, and place. Practical application these concepts by developing a global marketing plan. Taught Fall. Credit 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wesleyancollege.edu

Phone Number:

(478) 477-1110

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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