JMS 370 - Public Relations

Institution:

Mercer University

Subject:

Description:

This course will address the theory and practice of public relations, how public relations operates in organizations, its impact on publics and its functions in society. Students will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. There will be an emphasis on case studies, lectures, and experimentation with major public relations tools and practices. (Occasional)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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