MRKT 3380 - Principles of Marketing

Institution:

LaGrange College

Subject:

Description:

Fall and Spring This course is an introduction to the principles of marketing management and the role of marketing in a contemporary society, in business enterprises, and in a non-profit organization. Considers the planning, operation and evaluation of marketing and promotional efforts necessary to the effective marketing of consumer and industrial offerings. During the course the students will be tasked with the assignment of developing and presenting a marketing plan for a local business. Prerequisites: MGMT 2200, ECON 2200, ACCT 2211

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 08/30/2008 

Institution Website:

www.lagrange.edu

Phone Number:

(706) 880-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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