BU 341 - Customer Relationship and Channel Management

Institution:

Whitworth University

Subject:

Description:

An examination of buyer-seller relations and the methods for distribution of products and services with the objective of developing high customer satisfaction and long-term customer relationships. Areas of focus will include the sales and sales- support functions, as well as development of effective distribution channels. Prerequisite: BU 301. Periodic offering.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.whitworth.edu

Phone Number:

(509) 777-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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