COM 340 - Persuasion

Institution:

Wesleyan College

Subject:

Description:

Goal To investigate rhetoric as a persuasive cultural tool through the analysis of symbols; evidence and reasoning; beliefs, attitudes, and values; cultural and societal influence; and audience needs and expectations. Content Discussion of contemporary theory and research in persuasion; investigations of the identification and persuasion paradigms of rhetoric; applications of persuasion theory to campaigns, social movement discourse, and advertising. Taught Alternate years. Prerequisites COM 103 or COM 202 or permission of instructor. Credit 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wesleyancollege.edu

Phone Number:

(478) 477-1110

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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