MRKT 2370 - Principles of Marketing

Institution:

Wade College

Subject:

Description:

An examination of the scope and structure of marketing. Marketing functions, consumer behavior, market research, sales forecasting, and the legal environment are analyzed. (3 Hrs. Lec.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wadecollege.edu

Phone Number:

(214) 637-3530

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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