BA 287 - Retailing

Institution:

Walla Walla Community College

Subject:

Description:

Focuses on the study of retail consumers and why, what, and when they buyTopics include site location, merchandising mix, display, advertising, profit margin analysis, the merchandise plan (Open to Buy), markups/downs, stock turnover analysis, Reilly's Law and Huff' s Law.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwcc.edu/

Phone Number:

(509) 522-2500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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