MRKT 2373 - Consumer Behavior

Institution:

Wade College

Subject:

Description:

Study of consumer behavior and the buying process as it affects marketing. Topics include attitudes, needs, motivations, perceptions, and the influence of social class, culture, and subculture on consumer behavior and behavior research. (3 Hrs. Lec.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wadecollege.edu

Phone Number:

(214) 637-3530

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Trimester

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