MKT 108 - Advertising

Institution:

Lanier Technical College

Subject:

Description:

(4 credit/5 contact hours) Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Prerequisites: None. Corequisites: None. Spring 2009 Course Availability

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.laniertech.edu

Phone Number:

(770) 531-6300

Calendar System:

Semester

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