MKTG 4830 - Marketing Communications

Institution:

Georgia Southwestern State University

Subject:

Description:

An overview of methods, procedures, strategies, and applications in communicating with consumer and business markets as a integral part of the promotion function with respect to mass communications (advertising and public relations), personal selling, direct marketing, and sales promotion. The various media which may be employed in these forms of the promotion function and the effects upon resulting buyer behavior will be evaluated and considered in their specific applications. (3-0-3) Prerequisites: MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

gsw.edu/main/

Phone Number:

(877) 871-4594

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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