JMC 391 - Ad /PR Media Planning

Institution:

Abilene Christian University

Subject:

Description:

, fall. An analysis of the use of media in advertising, sales promotion campaigns, and publicity campaigns. Emphasis on planning concepts, strategy development, product and target analysis, budgeting, audience measurement, buying tactics, plan writing, and media relations. Prerequisite: JMC 301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acu.edu

Phone Number:

(325) 674-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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