MKT 208 - Service Marketing

Institution:

Atlanta Technical College

Subject:

Description:

This course defines the service industry and illustrates how to utilize methods of reaching and maintaining customers. Topics include: service industry classifications, strategies in balancing demand and capacity, developing a marketing plan, customer loyalty, technology, and trends. Hours: Class/Week 5 D. Lab/Week 0 P. Lab/Week 0 Credit - 5 Prerequisite:

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atlantatech.edu/

Phone Number:

(404) 225-4400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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