MKT 108 - Advertising

Institution:

Atlanta Technical College

Subject:

Description:

Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Hours: Class/Week 3 D.Lab/Week 2 Credit 4 Prerequisite: Program admission

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atlantatech.edu/

Phone Number:

(404) 225-4400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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