BA 4337 - Product and Brand Management

Institution:

The University of Texas at Dallas

Subject:

Description:

This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as new product development, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life cycle. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utdallas.edu

Phone Number:

(972) 883-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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