BA 4339 - Advertising

Institution:

The University of Texas at Dallas

Subject:

Description:

Examine the principles and practice of Advertising, PR and Promotions. Topics include: the role of the ad agency; the advertising plan based on marketing, research, and consumer behavior; Integrated Marketing Communications; communication goals and measurement, advertising, budgeting, advertising buying, media planning, media scheduling, and art, copy, creativity and production of ads in different media. We also discuss social, ethical and legal issues in advertising. Prerequisites: BA 3365, MATH 1326 and MATH 2333. (3-0) Y

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utdallas.edu

Phone Number:

(972) 883-2111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.