TELEVISION 3331 - Advertising

Institution:

Howard Payne University

Subject:

Description:

A study of advertising as a part of the promotional mix in the marketing system. The relationship of advertising to business strategy, the social influence of advertising campaigns, costs and the media are studied. Cross-credited with JOU 3331, PRL 3331 and MKT 3331. Only three credit hours will be awarded for JOU 3331, RTV 3331, PRL 3331 and MKT 3331. Fall. Prerequisite: MKT 2302 or junior standing or consent of instructor. Three semester hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hputx.edu

Phone Number:

(325) 646-2502

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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