MKTG 2301 - Principles Of Marketing

Institution:

Saint Edward's University

Subject:

Description:

Basic marketing theory and practice, concentrating on the development of marketing strategy (e.g., selecting target markets and determining marketing mixes). The role of marketing and its effects on the firm's growth, stability, and very existence. Elements of the marketing mix: (1) the Product, including the physical product, packaging, branding, and service, (2) Channels of distribution, including wholesalers and retailers, (3) Promotion, including personal selling, advertising, publicity, and sales promotion, (4) Price, including the price determination along the channel of distribution. The nature of the environments in which the marketing function operates: social and cultural, political and legal, economic, technological, and competitive. Working knowledge of the strategies of market mix differentiation and market segmentation. (Fall, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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