IBUS 4341 - International Marketing

Institution:

Saint Edward's University

Subject:

Description:

An inquiry into the marketing structure, organization, policies and procedures in international marketing. The impact of foreign competition in domestic markets is considered, along with challenges in penetrating foreign markets. Effects of U.S. and foreign antitrust, taxation, and regional marketing agreements and arrangements are explored. Readings, discussion, cases, and individual reports are used. [Same as MKTG 4341] Prerequisite: MKTG 2301 (Fall, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stedwards.edu

Phone Number:

(512) 448-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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