MRKG 1311 - Principles of Marketing

Institution:

South Texas College

Subject:

Business Marketing (MRKG)

Description:

CRT HRS:03 LEC HRS:03 LAB HRS:00 This course is an introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues. A description and analysis of the importance of marketing research is also provided. Prerequisite: None.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southtexascollege.edu

Phone Number:

(956) 872-8311

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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