BUSINESS 220 - Advertising and Sales Promotion

Institution:

Shoreline Community College

Subject:

Description:

Students explore the dynamic field of advertising, including how advertising is planned and created, selecting media, negotiating costs of media, regulating advertising, and pursuing advertising careers. An advertising campaign project is a focal point for this class. Previously BUSAD 230. Mandatory decimal grading.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shoreline.edu

Phone Number:

(206) 546-4101

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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