BSAD 3321 - Advertising

Institution:

Schreiner University

Subject:

Description:

This is a study viewed from both a marketing and communciation perspective as any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsor. Included is how the advertiser performs his function of using the means available to inform prospective buyers of the product or service. Prerequisite: BSAD 1301, 3320 or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.schreiner.edu

Phone Number:

(830) 896-5411

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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