BSAD 3320 - Principles of Marketing

Institution:

Schreiner University

Subject:

Description:

This is a basic course using the managerial approach to the study of marketing. The course includes a study of consumer behavior, product strategy, the selection of distribution channels, pricing and promotion with emphasis upon the creation of effective marketing strategies. Prerequisite: BSAD 1301.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.schreiner.edu

Phone Number:

(830) 896-5411

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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