BSAD 4322 - Professional Selling

Institution:

Schreiner University

Subject:

Description:

This course is a study of the different approaches and techniques of personal selling. Specifically stu- dents will be exposed to prospecting, approaching the customer, determing customer needs versus wants, sales presentation, overcoming objections, and closing the sale. In addition, students examine the methods and principles of sales management. Prerequisites: BSAD 1301 and 3320.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.schreiner.edu

Phone Number:

(830) 896-5411

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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