BUSI 380 - Marketing

Institution:

Rice University

Subject:

Description:

Introduces the role of marketing in organizations and the principle marketing decisions facing management. Topics include marketing planning and strategy; buyer behavior; development and management of products and services; branding; channels of distribution; sales, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies and programs. Space is limited. Registration does not guarantee a space in class. The Jones School will conduct a lottery for over-enrolled classes to create the course roster for the semester. The Jones School will communicate the results within a week after the close of the registration period.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rice.edu

Phone Number:

(713) 348-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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