MKTG 4303 - Promotional Strategies

Institution:

Paul Quinn College

Subject:

Description:

Study of sales promotion activities of business firms; analysis of consumer buying behavior, motivation, personal strategies and selling; advertising and sales promotional technology, the development of an integrated promotional plan. Prerequisite MKGT 3301

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pqc.edu

Phone Number:

(214) 379-5577

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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