ORMA 4312 - Managerial Marketing

Institution:

Paul Quinn College

Subject:

Description:

Principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices are examined. Concepts of our global economy, including major social, psychological, and political influences, will be explored and their marketing implications considered from a manager's perspective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pqc.edu

Phone Number:

(214) 379-5577

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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