COMM 2327 - Principles of Advertising

Institution:
Weatherford College
Subject:
Description:
Fundamentals of advertising including marketing theory and strategy, copy writing, design and selection of media. Three hour lecture per week.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(800) 287-5471
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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