COMM 420 - Case Studies in Advertising

Institution:

Texas A & M University-Texarkana

Subject:

Description:

An in-depth study of case studies of how paid advertising and unpaid media relations campaigns are planned, budgeted, and controlled

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tamut.edu

Phone Number:

(903) 223-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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