BUS 322 - Advertising & Promotional Management[B/E 333

Institution:

St. Andrews University

Subject:

Description:

An examination of the strategic application of two of the most important activities for marketing managers in the communication of product information to clients and consumers. Marketing campaigns, media selection, use of trade shows, product research, and effectiveness determination will be studied in concentrated team efforts. Prerequisite: BUS 321 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sapc.edu

Phone Number:

(910) 277-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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