MKTG 443 - Marketing Research

Institution:

Southwestern Adventist University

Subject:

Description:

Prerequisite: MKTG 343 An overview of research theories, concepts, and methodologies as applied to marketing problems. Attention is directed toward the application of sampling, sample design, data analysis of marketing problems, and how findings are used in formulating marketing policies. (Spring, even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.swau.edu/

Phone Number:

(817) 645-3921

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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