MKTG 351 - Advertising

Institution:

Southwestern Adventist University

Subject:

Description:

This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations, the business of advertising, consumer behavior, and creative strategies and processes. (Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.swau.edu/

Phone Number:

(817) 645-3921

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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