BUS 240 - F undamentals of Marketing

Institution:

Skagit Valley College

Subject:

Description:

Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to four-year business programs and for business owners wishing to improve their knowledge of marketing practices.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.skagit.edu

Phone Number:

(360) 416-7600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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