BUSA 361 - e-Marketing

Institution:

Pacific Lutheran University

Subject:

Description:

Provides an overview of marketing issues associated with marketing by electronic means, including the Internet, by businesses and non-profit organizations. Explores how e-marketing fits in the organization's overall marketing strategy. Prerequisite: BUSA 308. (3) analysis, valuation, financial planning, capital asset acquisition, cost of capital, financing strategies Prerequisite: BUSA 203 (3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plu.edu

Phone Number:

(253) 531-6900

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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