COMA 422 - Media Management

Institution:

Pacific Lutheran University

Subject:

Description:

Study of media organizations and management of media operations. Exploration of audience and marketplace factors, ratings services, legal considerations, programming and promotion strategies. Introduction to managing careers, human resource development, and enhancing leadership skills. Prerequisite: COMA 320 (4)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plu.edu

Phone Number:

(253) 531-6900

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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