MKTG 4395 - mARKETING mANAGEmENT

Institution:

Our Lady of the Lake University-San Antonio

Subject:

Description:

Senior level courses for marketing majors to be taken in graduating semesters, .if .possible. .Stresses .the .strategic .planning .and .implementation .of .the .marketing .mix .in .competitive .environments .and the integration of the marketing function within the organization; extensive case analysis and individual and group projects. Prerequisites: Nine hours in Marketing or instructor approval

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ollusa.edu

Phone Number:

(210) 434-6711

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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