MKTG 4385 - INTERNATIONAL mARKETING

Institution:

Our Lady of the Lake University-San Antonio

Subject:

Description:

Strategies developed by firms to enter foreign markets. An appreciation .of .cultural, .political, .environmental, .legal .and .social .influences on the full market mix. Prerequisites: ACCT 2311 & 2312, ECON 2301 & 2302, MKTG 3331

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ollusa.edu

Phone Number:

(210) 434-6711

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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