JMC 301 - Principles of Integrated Marketing Communication

Institution:

Abilene Christian University

Subject:

Description:

fall, spring. Survey of the principles of advertising, public relations, sales promotion, and their interaction with each other and with management, emphasizing ways businesses and other organizations promote their products, services, and images to various publics. Prerequisite: JMC 201.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.acu.edu

Phone Number:

(325) 674-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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