BOM 4308 - Managerial Marketing

Institution:

Lubbock Christian University

Subject:

Description:

Principles of marketing are examined that need to be understood by managers in all areas in order to develop and utilize effective marketing practices. Concepts of our global economy, including major social, psychological, and political influences, will be explored and their marketing implications considered from a manager's perspective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lcu.edu

Phone Number:

(806) 796-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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