BUA 4304 - Marketing Research

Institution:

Lubbock Christian University

Subject:

Description:

Research methods and techniques that aid marketing management and the application of these tools to the process of obtaining information upon which to base marketing strategy. PRE: BUA 2310 and 3305. S

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lcu.edu

Phone Number:

(806) 796-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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