BUA 3306 - Consumer Behavior

Institution:

Lubbock Christian University

Subject:

Description:

The buying decision process and factors affecting buying behavior. Development of effective marketing strategy and tactics by understanding how and why consumers respond to marketing stimuli. PRE: BUA 3305.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lcu.edu

Phone Number:

(806) 796-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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