BADM 373 - Principles of Marketing

Institution:

Heritage University

Subject:

Description:

A survey of planning and problem-solving activities which confront the market manager. Integration of advertising, pricing, promotion, and distribution of consumer and industrial goods, as well as coordination with other business functional areas, will provide the student with a holistic approach to the impact marketing has on the modern world. Prerequisite: BADM 255 or permission of the program chair. Offered Fall Semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.heritage.edu

Phone Number:

(509) 865-8500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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