BADM 321 - Advertising

Institution:

Heritage University

Subject:

Description:

This course is designed to provide information needed for developing, evaluating, and managing a complete advertising program. Emphasis is placed on analyzing media strategies, building comprehensive plans, evaluating the effectiveness of agencies, considering various sources (including internet-bases), and understanding the legal and ethical parameters of the advertising system. While designed to take a detailed look at specific components of advertising, consideration is given to all levels of the advertising process. Offered TBA.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.heritage.edu

Phone Number:

(509) 865-8500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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