PHED 524 - Sports Marketing

Institution:

Eastern Washington University

Subject:

Description:

SPRING This course is a study of sports marketing theories from experience and research, which provides an examination of marketing strategies, plan development, sporting organizational needs and goals, in both the public and private sector of sports business. Students will also reflect upon the influence of licenses, sponsorships, promotions, advertising, broadcasting and sales in the sporting world.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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