MKTG 472 - Global Marketing Management

Institution:

Eastern Washington University

Subject:

Description:

SPRING Prerequisite: IBUS/MGMT 470 or MKTG 310. A practical approach to understanding the implications to marketing functions that result from competing in a global marketplace. Marketing function differences and similarities are explored across national borders and cultures. (Cross-listed IBUS 472)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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