MKTG 316 - Personal Selling

Institution:

Eastern Washington University

Subject:

Description:

Prerequisite: MKTG 310. This course examines the dynamics of the selling process from a behavioral and managerial approach. Communication theory and the psychology of sales theory are integral components of study.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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