MKTG 413 - Integrated Marketing Communications

Institution:

Eastern Washington University

Subject:

Description:

Prerequisite: MKTG 310. A practical and theoretical approach to understanding communications theory and how advertising, sales promotion, public relations and direct marketing are designed and used by organizations in communicating with various publics.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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