MKTG 400 - Buyer Behavior

Institution:

Eastern Washington University

Subject:

Description:

FALL/WINTER/SPRING Prerequisite: MKTG 310. Study of the buyer decision-making process, both consumer and industrial, for the purpose of planning and implementing successful marketing strategies. Includes an examination of both the internal psychological and external sociological factors influencing the decision-making process and how these factors relate to strategic marketing decisions such as product development, segmentation and positioning.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ewu.edu

Phone Number:

(509) 359-6200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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